Profiles

Directors

Alisa Morris – Director of Marketing
amorris@rssmcpa.com

Alisa Morris joined Rosen Seymour Shapss Martin & Company LLP in October 2001 as the Director of Marketing.  Ms. Morris is primarily responsible for the supervision of all marketing/sales support services, program development and corporate marketing efforts including:

• Creative and strategic development of web sites, brochures, presentations, press releases and print ads
• Development, coordination and production of proposals, qualifications and other marketing-related communications
• Development and implementation of firm marketing plan, individual marketing plans and niche plans
• Creation of marketing budget for firm and niche groups
• Organization and implementation of trade show activities, speaking engagements and sales/contact meetings
• Client contact to reinforce relationships
• Coordination of all direct-mail campaigns
• Development of internal newsletter
• Integral part of the Industry Services Groups (niche groups)

Ms. Morris received her BS in Marketing with a minor in Economics from St. Peter’s College, Jersey City, New Jersey.  She is a national member of the Association for Accounting Marketing (“AAM”), a member and current co-chair of the New York Metropolitan Chapter of AAM, and a member of the Chapter Development Committee of National AAM, a co-chair of the Marketing and Business Development Group of Polaris International and a past member of the American Marketing Association.